In chapters 3-6 of Engage, Brian Solis introduces the concept that "We are forever students of new media" to reinforce that we have to constantly be open to and realize that social media is going to be constantly changing and evolving. In addition, that we need to be able to learn about and interact within multiple forums of media.
In chapter 3, Solis discusses how we need to pay careful attention to the definition of social media as well as words associated with it so that they do not get overused and thus lose their meaning. I had never given this much thought but it makes perfect sense that the frequency which people refer to social media with would allow for misinterpretations and overall mutation of what it and words and phrases associated mean. There are many instances of words changing in meaning because of frequent misuse and we need to be weary of this in terms of social media because it can lead to misunderstanding.
Chapters 4 and 5 introduce how we preside in a time of the "next Web" and the risks and implications. As I'm sure we're all aware, there are numerous examples of companies that have misused as well as successfully navigated the "next web" (blogs, podcasts, wikis, and virtual worlds). Solis gives an example of Southwest Airlines cleverly naming their blog "Nuts about Southwest". One implication may be viewed both positively and negatively; The fact that anyone and everyone has the opportunity to comment on company posts, podcasts, or wikis.
Lastly, chapter 6 discusses the dedication of social networks to multimedia, and the point that I found most interesting the social media press release (SMR). I put the term into the search bar on Google and multiple results about how to build a SMR came up. I found this interesting because as I have mentioned in previous posts social media is becoming incredibly interactive and instructive as well.
Engage thus far has served as a valuable resource because it presents social media in a way that encourages new and fresh ways of looking into it. I look forward to learning more!
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Sunday, March 27, 2011
Saturday, March 5, 2011
7 Billion- How the Typical is Changing
National Geographic is doing a year long campaign/study on the world's most typical person and how by 2030 what we know today as the most typical man or woman is likely to change drastically due to factors in growing populations and mixing race.
I found this video through my sister and thought it was really interesting! The video doesn't have many special effects or anything of that sort but it plainly states the facts about what is typical in the world today
(a few of which suprised me because I am so often keyed into how American's live).
Check it out!
I thought this was so intriguing because it shows how quickly our world is changing and how one country or nation's ideal of "typical" can be so incredibly wrong. I think that through social networking the stereotypes about what we think is typical can be lessened because we are more capable of interacting with and learning about other peoples. We have seen how social media can connect us with the issues that are relevant around the world and in the same way we can use these instruments to learn that, like in my case, the people around me on my college campus are not by any means the norm.
As I mentioned before this is a year long segment and I believe you have to purchase a subscriptions to the magazine to keep up with the project but check it out for yourself and see whether you think it's worth getting into-Age of Man
I found this video through my sister and thought it was really interesting! The video doesn't have many special effects or anything of that sort but it plainly states the facts about what is typical in the world today
(a few of which suprised me because I am so often keyed into how American's live).
Check it out!
I thought this was so intriguing because it shows how quickly our world is changing and how one country or nation's ideal of "typical" can be so incredibly wrong. I think that through social networking the stereotypes about what we think is typical can be lessened because we are more capable of interacting with and learning about other peoples. We have seen how social media can connect us with the issues that are relevant around the world and in the same way we can use these instruments to learn that, like in my case, the people around me on my college campus are not by any means the norm.
As I mentioned before this is a year long segment and I believe you have to purchase a subscriptions to the magazine to keep up with the project but check it out for yourself and see whether you think it's worth getting into-Age of Man
Sunday, February 27, 2011
Follow the Oscars with Social Media!
More Access to the Oscars!
I don't know about you, but Sunday evenings are typically consumed with school work that piled up over the weekend, so if you're like me watching the Oscars tonight isn't really much of an option. Lucky for us the Oscars are jumping on the bandwagon and joining up with social media sites to inform the masses on all their favorite parts of the Oscars.
The Oscars will be posting the results on their Facebook page and you can also keep up by listening in with the stars themselves. A number of stars including Oscar Co-Host James Franco (@jamesfranco) will be tweeting all of the fun. In addition to Facebook and Twitter the Oscars have also placed apps for phones to follow the news.
I for one am pretty hyped for this because even though I have no time for TV on this homework-filled Sunday, I always seem to make time to check into Facebook and Twitter from time to time. The influence of social media is affecting major awards shows and I can definitely say how the convenience of it is only going to make the Oscars even more accessible and interactive!
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