7 Billion- How the Typical is Changing (Revision)

I have understood the population explosion intellectually for a long time. I came to understand it emotionally one stinking hot night in Delhi a couple of years ago… The temperature was well over 100, and the air was a haze of dust and smoke. The streets seemed alive with people. People eating, people washing, people sleeping. People visiting, arguing, and screaming. People thrusting their hands through the taxi window, begging. People defecating and urinating. People clinging to buses. People herding animals. People, people, people, people. —Paul Ehrlich

I first posted on this topic on March 5, 2011 and out of all of my blog posts thus far I was most interested by the contents on which that particular post focused. In a world of 7 billion people we all have ideals of what the "typical" person looks like, acts like, partakes in and this is all shaped through our experiences and how we our brought up.

On the contrary, at least in my case, the way we view the "typical" is a far-fetched dream. National Geographic has embarked on an adventure to discover and explore what the World's typical will be like by the year 2030. National Geographic and their current interest in the 7 billion has served to open up the eyes, and even shock people about how the world really functions and looks like.

My sister introduced me to this content and I found it intriguing. She recieved this video through her email and between the two of us it has circulated quite a bit. So here it is, see for yourself if you get as hooked as I did...



The perception of the world that many of us hold is drastically different from the way that it actually is and since the world's population is continually changing and growing we need to keep our minds open to the "typical" what it is progressing towards. The cushy life that I have led in the United States has shielded me from the things in this world that aren't particularly pleasant or has persuaded me to believe that, for example most people in the world have bank accounts. I think this is why National Geographic put so much interest into this topic, to open people up to the reality of the world around them.

Social networking is intertwined into this year-long story by National Geographic in the sense that they both allow for an opportunity to bridge the gap between people and to lessen stereotypes and misconceptions among people. The use of social networking sites is allowing people from all countries and walks of life to connect with one another and help them to understand the differences that exist between them. The connections that people are making through these sites present them with opportunities to overcome stereotypes and to support one another in confrontations that exist independent of you and you friends, for instance with the revolution in Egypt.

The National Geographic story is still progressing, and although you need a subscription to view all of the articles (which sadly I cannot put my college student finances into) you can check out the website and filter through the photos by Randy Olson. This story is going to have an effect on people just as social networking has. I truly believe that something this insightful will make a difference in the lives of people around the world, especially through the help of social networking (like this blog)!

"The Human Network"

The thing that I would like to focus on from this week's readings is Brian Solis' chapter on the "Human Network". According to Solis, "the Human Network is representative of the connections that link us to one another across multiple social networks". This concept made me reflect on a video that we watched and discussed in my social media for PR class last week concerning How Kevin Bacon Cured Cancer.

Basically what this video discussed is that anyone in the world can be connected to anyone else in the world in a matter of six steps. A mere six connections can bring two complete strangers together.

The human network is a little more specific though because it refers specifically to social networking online, rather than the direct person to person networking. This concept is inspiring because it shows how one thing can be spread throughout the Internet through connections. A very simple example of this in my mind is how a newspaper may tweet some information, multiple people will RT or comment, some that RT may link it to Facebook, people will comment it there and so on.

This concept stood out to me as something in particular that I could easily relate to and see happen (not that the other ideas in the book aren't accessible)!

From Gaming Friends to Facebook Friends

I am not a big video game kind of person (and when I say that I'm not "big" I mean the only videos games I've ever played are Tetris or Dr. Mario), but when I saw an article about a new video game is going to use Facebook friends in the game it caught my attention. The article said that 'Uncharted 3' will put your Facebook friends in the game and the concept behind it is that gamers connect with each other and then sometimes make connections with one another and the gaming company is working to get Facebook friends that play involved with each other. 

I have friends that play video games non-stop and they all have their headsets and talk to others playing at the same time through them. I think that the gaming company including Facebook in this process is only going to further progress the conversation, which is the goal of the company. The thing I'm not sure about and wouldn't want to assert is that gamers are going to like that Facebook is going to be on their game- anyone out there with feedback?

Once again, social networking is spreading everywhere! This article primarily interested me because it shows how limitless social networking is and how it fits into and compliments various forums. Social networking is enhancing experiences and building communities left and right. In reference to the video game the company is hoping to further intensify the gaming community by bringing Facebook into the arena.

"The Era of Now": Affecting Types of Social Media

This week I am focusing on chapters 12 through 18 of Engage! by Brian Solis. The section that I found particularly interesting regarded the concept of information finding you rather than you having to go and fetch it yourself. Solis brings in the concept that "The era of 'now' is fueling new media," and by this he is asserting that because we are being more and more conditioned to expect instantaneous news or information, social media sites are becoming more equipped to give it to us. It only makes sense that social media/networking sites would be the place to go for such "now" information. Solis' idea of the "statusphere" makes this "now" information structure between people and social media more concrete because it allows for people to post information as they see fit as often as they might like and in addition it is available to everyone-there is a WARNING label associated with this though and that is by all mean not everything posted is going to be relevant or even true. Overall though the concept is in place that information is at our hands and is only going to become more so.

While I was reading this I was reminded of an article that I posted about earlier this week concerning the Department of Homeland Security and their steps to make alert systems more accessible to the general public. Through various types of social media information is readily available at our fingertips. The Department of Homeland Security, if you didn't read the post (which you should), is eliminating their color-coded security alert system which I'm sure we are all aware of when it comes to flying and are implementing a system that alerts people via posts on Facebook and Twitter.

In addition, in class we've discussed that concept pretty thoroughly when it comes to PR. Basically social media allows for companies to collect data on itself or clients without having to go out and search for it. Sites like Google Reader or Yahoo Pipes will do all the work and all you have to do is sit back and wait for the information to flow in. The "now" era has provided us with the capability to get information with ease and this is only going to continue to progress in the future.

Constant Forums of Learning

In chapters 3-6 of Engage, Brian Solis introduces the concept that "We are forever students of new media" to reinforce that we have to constantly be open to and realize that social media is going to be constantly changing and evolving. In addition, that we need to be able to learn about and interact within multiple forums of media.

In chapter 3, Solis discusses how we need to pay careful attention to the definition of social media as well as words associated with it so that they do not get overused and thus lose their meaning. I had never given this much thought but it makes perfect sense that the frequency which people refer to social media with would allow for misinterpretations and overall mutation of what it and words and phrases associated mean. There are many instances of words changing in meaning because of frequent misuse and we need to be weary of this in terms of social media because it can lead to misunderstanding.

Chapters 4 and 5 introduce how we preside in a time of the "next Web" and the risks and implications. As I'm sure we're all aware, there are numerous examples of companies that have misused as well as successfully navigated the "next web" (blogs, podcasts, wikis, and virtual worlds). Solis gives an example of Southwest Airlines cleverly naming their blog "Nuts about Southwest". One implication may be viewed both positively and negatively; The fact that anyone and everyone has the opportunity to comment on company posts, podcasts, or wikis.

Lastly, chapter 6 discusses the dedication of social networks to multimedia, and the point that I found most interesting the social media press release (SMR). I put the term into the search bar on Google and multiple results about how to build a SMR came up. I found this interesting because as I have mentioned in previous posts social media is becoming incredibly interactive and instructive as well.

Engage thus far has served as a valuable resource because it presents social media in a way that encourages new and fresh ways of looking into it. I look forward to learning more!